Today I want to talk about a company that is quickly becoming one of my favorites — and not just for the items they make. The company is Diageo, and for the record they’re the spirit company that produces Johnny Walker, Guinness, and Smirnoff.

Now, making scotch, ale and vodka is all well and good. But environmentally, what Diageo does is they always keep sustainability top of mind in almost everything they do. The company is known for their industry leading environmental goals and achievements as much as they are for the spirits they sell.

This year, in fact, Diageo announced they’ve achieved most of their sustainability goals that they set back in 2008. They’ve cut their greenhouse gas emissions in half across its direct operations, improved its water efficiency by 46%, and achieved zero waste to landfill at all production sites and offices.

So kudos to Diageo.

The first 100% plastic free paper-based bottle

A few months ago, the company also announced they’ve created their first 100% plastic free bottle made of paper products.

Ok, ok, I know what you’re thinking. We’ve all used paper straws, and not all of us are fans of paper straws. As you drink more, they tend to break down. I hear you.

But by a paper bottle, I mean paper based. Diageo’s new bottle will be made entirely from sustainably sourced wood to meet food-safe standards and will be fully recyclable in standard waste streams. It will debut with Johnny Walker in early 2021.

Likewise, this new bottle will allow other brands to rethink their packaging designs and go plastic free. Safe to say, Diageo is pushing sustainability and environmental innovation — which is what we all want.

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Remember, what’s good for business is good for the environment.